Equestrian Adult Amateur

Building Brands & Balance: Ina Forssén on POMME, Amiko and Friends, and Real Life In the Saddle I Ep 28

In this episode of the Equestrian Adult Amateur podcast, Alexis and I sat down with the incredibly inspiring Ina Forssén—the founder of equestrian fashion brand POMME and co-founder of Amiko and Friends. If you’ve ever dreamed of starting your own business, struggled to balance your barn life with your real life, or felt the pressure to fit into traditional equestrian style boxes, this conversation is for you.
Ina has been riding since she was a kid and always had a passion for fashion alongside horses. She wanted something more modern, colorful, and expressive than what she was seeing in the equestrian world—so she built it. In 2019, she and her friend Pernilla launched POMME, a brand that's now known for bold, high-quality designs and standing out.
But the road wasn’t easy. Launching right before the pandemic meant dealing with shipping delays, product challenges, and plenty of uncertainty. On top of that, Ina and her team faced criticism for doing things differently—especially online. Pernilla has received her fair share of unkind comments for simply being visible and confident in her marketing. But instead of backing down, they leaned in. They listened to their customers, stayed true to their brand, and kept showing up.
As a fellow adult amateur, I couldn’t help but admire how Ina manages it all—riding, running businesses, motherhood, and everything in between. She credits her supportive husband and staying focused on what matters most. It was such a refreshing reminder that while we may not be able to do everything, we can do the things that count—with heart.
Recently, Ina and Pernilla launched a new venture: Amiko and Friends, a membership-based platform offering high-quality equestrian products at more accessible prices. It’s their way of bringing transparency and affordability into a space that often feels intimidating or exclusive—and it’s all rooted in community, connection, and real-life rider needs.
This episode was a reminder that there’s space for more color, more creativity, and more realness in the equestrian world. Ina’s story is proof that carving your own path—no matter how unconventional—can lead to something truly special.

Stereotypes & Pressures Of The Horse Community | Ep 27

Alexis and I are back—with a new recording location but the same honest conversations you’ve come to expect from us.
In this episode, we dove into some of the real-life challenges we’re facing with our horses, especially Alexis’s gelding who’s been dealing with some tough hoof issues. That naturally led us into the hot topic of farrier fees, expectations, and the controversy surrounding the value of their work. I also shared a few listener comments that added even more depth to the conversation.
We got real about the struggle of balancing horse life with the rest of life—trying to find time to ride, dealing with the relentless summer heat, and staying on top of hoof care. One listener sent in a beautiful message about being an adult amateur in the horse world, and we read it on air because it captured so much of what many of us are feeling.
We also talked about competition—how our definitions of “success” in the saddle have changed over time. Whether you’re chasing ribbons in the show ring or just enjoying a quiet ride in the field, there’s space for every version of joy in this sport.
As we wrapped up, we reflected on the pressures and stereotypes that exist in the equestrian world—and how important it is to support one another, no matter where someone is in their journey. We all make sacrifices to be here. Let’s choose to lead with empathy and respect.
And finally, we gave a little teaser for an upcoming documentary that we’re really excited to talk more about soon.
As always, thanks for listening—and remember to protect your peace and lift up your community. 💛
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Let's Be Honest | Ep 26

In this episode, I opened up about something really personal: the backlash and negativity I’ve been facing online and in my local equestrian community. As someone who’s always approached content with creativity and humor—often poking fun at myself and the culture around us—it’s been disheartening to see how easily that can be misunderstood or twisted.
I talked about the weight of rumors, judgment, and the frustration that comes with feeling like you’re constantly defending yourself while just trying to build something meaningful. I’ve worked hard to grow a business I believe in, and like many of you, I’ve poured my heart into it. So when people turn on you or question your character, it stings deeply.
I also addressed a specific recent situation where I made a comment that sparked some controversy. I took responsibility for it and offered a genuine apology—but I also want to make space for real conversations. I believe we should be able to speak up about issues that matter without tearing each other down.
There’s no room for cruelty—especially when it comes to our horses. I’ll never support anything that condones harm or abuse. But I also won’t stand by while our community eats its own. Instead of dividing ourselves, let’s focus on connection, support, and growth.
I ended the episode by inviting Anna—the person behind some of the public criticism—to come on the show and have an open conversation. My door is open, and my hope is that Safehouse EQ can continue to be a space where we build bridges, not burn them.
Let’s be better. Let’s lift each other up. And let’s remember why we’re here: for the horses, and for the love of this community.
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Equestrian Marketing 101 | Ep 25

In this episode, I talked about some of the real challenges equestrian brands—especially in the apparel and clothing space—are facing right now when it comes to marketing. For a long time, our industry has relied heavily on reputation and word of mouth. But with the way technology and consumer behavior have evolved, that just isn’t enough anymore.
I pointed out how, unlike other industries (like cookies—yes, cookies!), equestrian brands often look and sound the same online. There’s a lack of originality and a real missed opportunity to create distinction. We’re not just selling breeches and boots—we’re selling an identity, a lifestyle, an experience.
I emphasized the importance of building strong editorial campaigns that tell a story and create emotional engagement. It's about more than just product shots—it's about painting a picture and connecting with your audience on a deeper level.
Of course, I also know this isn’t easy. There’s a lot of fear and uncertainty around doing something different or innovative. But if you want to stay relevant, you have to be willing to evolve and meet your audience where they are—especially online.
We also touched on how helpful it can be to bring in a professional—someone who understands both the industry and modern marketing strategy—to guide you. And I stressed the importance of first impressions on social media. That digital storefront matters.
Ultimately, the takeaway from this episode is that equestrian brands need to embrace creativity, lean into storytelling, and make their content fun, engaging, and current. Social media isn’t just a place to sell—it’s where your brand builds trust, identity, and community.
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Equestrians, what is behind the highlight reel? | Ep 24

In this episode of The Equestrian Adult Amateur , hosts Alexis and Kelly provide a heartfelt update on their lives, sharing the latest happenings with their horses and how they’ve recently settled into a busy yet fulfilling routine. They dive deep into the challenges faced in the equestrian community, particularly the unrealistic expectations and pressures exacerbated by social media.
Kelly opens up about the constant comparison to elite riders and trainers, emphasizing the need to uplift the stories of everyday riders—those who balance jobs, families, and financial limitations—bringing a more relatable perspective to the sport. They passionately discuss the importance of showcasing not only the successes but also the struggles and realities encountered by top riders.
Throughout the conversation, they address the pressure to present a perfect, curated version of oneself online, highlighting the often-ignored struggles and setbacks that come with pursuing equestrian goals. Kelly encourages listeners to embrace their imperfections and set realistic expectations for themselves.
The hosts also connect with two adult amateur riders, who share their personal journeys, discussing the delicate balance of their love for horses with everyday life demands. They touch on the complexities of being a business owner and the unique challenges that come with having a spouse involved in the riding world.
Join us for this insightful and authentic conversation, as we keep it real about the highs and lows of equestrian life. Tune in for relatable stories and encouragement to embrace your own journey! Don’t forget to subscribe for more episodes and share your thoughts with us!
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Calling All Adult Amateurs w/ Leslie Segars | Ep 23

In this episode of our podcast, I’m Kelly Berry, and I’m thrilled to welcome my co-host, Alexis, along with our special guest, Leslie Segars. Leslie is the trainer and owner of a barn specifically catered to adult amateurs, and she shares her inspiring journey in the horse world, highlighting her passion for creating a supportive environment for fellow riders.
Leslie emphasizes the importance of having fun in this sport. She reminds us that there’s no pressure to compete if it’s not something we truly enjoy. Our conversation focuses on fostering genuine connections with our horses and cherishing the moments spent riding instead of getting caught up in the pressures of competition on fancy horses. We dive into the vital role Leslie plays in shaping a positive training atmosphere for her clients, ensuring they find joy in their riding journeys.
This episode also highlights Lindsay Campbell, a hunter trainer who works with adult amateurs. Lindsay’s experience underscores the sense of community within the equestrian world, where clients support one another, regardless of their backgrounds. Additionally, Alexis and I share our own experiences as adult amateurs, discussing the challenges of balancing life and horses. I reflect on my journey toward becoming a professional, offering valuable tips for others navigating similar paths.
We even brainstorm exciting plans for organizing a horse show designed to cultivate a fun and relaxed atmosphere for adult amateurs. Join us for this enlightening conversation filled with insights, laughter, and a reminder that the love of horses should always come first! Don’t forget to subscribe for more episodes and share your feedback with us!
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Devon Deets & Season 2 Highlights | Ep 22

In this heartfelt episode of The Equestrian Amateur, I take you along on my recent trip to the beautiful Devon Horse Show, a place that holds a special significance for me. As I filmed season two of *Inside the Gate*, I encountered a whirlwind of highs and lows that shaped my experience. I’m so excited to share the relatable and down-to-earth stories of both top riders and amateur athletes, emphasizing the importance of showcasing the real struggles and joys of the equestrian sport.
I also introduce the two incredible amateur riders featured in this season, Piper and Hannah, who add their unique perspectives and challenges to the mix. Filming was both exhilarating and exhausting, and I candidly discuss the difficulties of being away from home for an extended period, along with the frustrations I faced while trying to work with sponsors who didn’t fully support our vision. One of the key points I touch on is the need for a shift in equestrian marketing.
I believe brands should represent their target demographic authentically instead of relying on the same old generic formulas. I encourage our community to voice their feelings about the current state of equestrian marketing and how we can collectively push for positive change. I also dive into a serious topic—the impact of internet bullying within our community. This negativity creates a fear that stifles brands and individuals from taking creative risks. I urge everyone to rise above the trolls, stay true to their values, and create content that aligns with their authentic messaging.
Throughout this episode, I share my passion for Inside the Gate and my commitment to standing up against bullying to support my fellow equestrians. I recount how I overcame my fears and insecurities during my time at the Devon Horse Show and encourage you to believe in yourselves and your dreams, no matter how crazy they may seem. Be sure to tune in for this empowering conversation, and don’t forget to subscribe and join the email list for updates on future episodes. I can’t wait to share more stories with you!
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Social Stigmas & Horse Dramas | Nina Cua | Ep 21

In this engaging episode, hosts Kelly and Alexis welcome guest Nina to share stories from her first meeting with Kelly and her fascinating journey into the world of social media. Nina discusses her passion for horses and how she started posting horse-related content, quickly gaining a dedicated following in just a year. As a certified equine massage therapist, she delves into the benefits of equine massage, a profession she embraced after researching techniques to improve her own horse's health.
Nina also shares her future aspirations, which include expanding her business to incorporate additional therapies like acupuncture and cupping. The trio discusses effective social media strategies, with Nina revealing her approach to posting consistently and producing engaging video content using a tripod for better stability.
They touch on the realities of sharing personal equestrian experiences online, including the challenges and criticisms that often come with it. In a lively discussion, Nina joins a group of horse lovers who share their unpredictable and sometimes hazardous encounters with horses. They emphasize the importance of understanding horse behavior and the necessity of establishing mutual respect and safety when interacting with these majestic animals. This episode offers valuable insights for horse enthusiasts, aspiring entrepreneurs, and social media lovers alike, fostering a supportive community around equestrian passions.
Join Kelly, Alexis, and Nina on this enlightening journey through the world of horses and social media!
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Horse Expenses...No Husbands Allowed | Ep 20

 Welcome back to *The Equestrian Adult Amateur*! In this episode, Kelly and Alexis dive into the sometimes pricey world of equestrian gear and horse care. They start by chatting about the costs of owning horses, especially when it comes to supplements and health care, which can really add up. They also discuss riding pants and how it can be hard to justify spending a bunch of money on something that’s just going to get dirty.
But don't worry—they highlight the importance of sun shirts, especially as riders get older. Protecting our skin from the sun becomes more important, and those shirts are definitely worth the investment! The conversation shifts to the growing trend of tall boots. Kelly and Alexis talk about how tall boots have become a must-have for riders, moving away from just being a show requirement. Plus, the new styles made from softer leather make them way more comfortable to wear for riding.
Another topic they touch on is saddle fitting and the importance of finding the right saddle. They share their thoughts on popular brands like Tad Coffin and Antares and explain why taking the time to choose the right saddle can make a huge difference for both horse and rider. Throughout the episode, the hosts share their favorite products for horse care—think grooming supplies, blankets, and supplements! They also invite listeners to chime in with their favorite show pants, creating a fun community vibe.
Join Kelly and Alexis for this informative and light-hearted discussion filled with tips and recommendations that every equestrian can appreciate! 
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LIVE Podcast | Taylor Land | Inside The Inagte Premier | Ep 19

In this episode of *The Equestrian Adult Amateur*, Kelly and Alexis are thrilled to welcome professional show jumper Taylor Land! This conversation was recorded at the premiere of a docuseries, Inside The Ingate, that features Taylor, which Kelly's media agency had the incredible opportunity to shoot.
The hosts chat about their recent experience at a horse show where they watched Taylor compete and picked up some fantastic tips from her training style. Taylor emphasizes the importance of mixing up training routines and using clever hacks to keep horses engaged and at their best.
Things get personal when Taylor shares a story about a recent fall that left her with a cracked rib. Instead of jumping right back into the arena, she took a break and opted for trail rides, which surprisingly helped her horses perform even better when she returned to riding! Kelly and Alexis reflect on the valuable lessons learned from Taylor about resilience, adaptability, and finding balance in the equestrian world.
This episode is packed with inspiration and practical tips, making it a must-listen for anyone passionate about horses. With Taylor’s stories and insights, listeners are sure to feel motivated to embrace their own equestrian journeys!
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